Sydney Jacobson

I’m an American designer based in Berlin, working at the intersection of brand and digital. I bring a systems thinking approach to change, finding the structure that lets brand, web, and product feel like one cohesive idea people can connect with.

Whether that means building an identity from scratch, bringing order to a system already in motion, or carrying a brand consistently across every touchpoint, my work adapts to where the brand is. I partner with agencies and in-house teams across the US and Europe on both project work and ongoing engagements, across brand identity, web design, digital product design, and visual systems.