Roshan

Expertise

• Creative Direction
• Event Direction
• Production

Industry areas

• Fashion and E-Commerce
• Luxury Goods
• Media & Advertising

Locations

• Berlin

Teams

• Saint Sass x Valentine's Day

  For Saint Sass's Valentine's Day event, we reframed the holiday around self-love and confident, sexy women rather than traditional romance. I built the floral concept around that idea, moving away from neat, traditional arrangements toward sculptural pieces layered with textures, seasonal flowers and classic valentine's, such as roses. The floral design itself was meant to feel different, edgy rather than classically romantic, echoing the same energy as the collection. The evening unfolded at Giri, an intimate bar in Berlin, with a DJ set and a pole dance performance staged as part of the show.

  

  

• Proof of Human for World ID

  Ongoing engagement with World / Tools for Humanity, across Germany and the United Kingdom. The collaboration ran from early strategy and concepting into creator activations and brand events, cast and produced market by market with local talent. World's in-house team sat inside the process from the first concept round through to delivery. Each market was built on its own cultural terms.